Recently I’ve been having more and more conversations about esports, part of this is because its wormed its way into the main-stream media, what with ‘traditional’ sports team owners getting involved, several million dollars to the quick, in establishing new esports team brands or investing in existing ones. Where ‘Big Money’ turns up, people pay attention.
Between League of Legends, DOTA 2 and Counter Strike ,they currently hold the major market-share of viewership, which is growing exponentially year-on-year. Blizzard now have their eyes on a piece of that action in a major way, attempting to harness the overwhelming commercial success of Overwatch and their existing esports infrastructure, pushing it to the next level. Last year they announced the Overwatch League, their attempt to convert esports to the NFL/NBA/NHL model, moving towards waged players and away from prize pools; but can it work? more “Can Overwatch work in esports and forge change?”